Monty Solomon (monty@roscom.com) Mon, 7 Feb 2005 09:39:29 -0500

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TiVo Report Shows Super Bowl Ads Got Huge Audience; Sexy, Funny Ads Still Drew Most Enthusiastic Viewership - Feb 7, 2005 08:32 AM (PR Newswire) McCartney's Tamer Halftime Show Keeps More Viewers Tuned In Compared to Last Year's Hip Hop Halftime and 'Wardrobe Malfunction' ALVISO, Calif., Feb. 7 /PRNewswire-FirstCall/ -- TiVo (Nasdaq: TIVO) said this year's Super Bowl and the commercials within it got the typical huge global audience as in years past. But despite efforts to scale back tastelessness and sex in the game and advertising, the commercials that pushed the envelope the furthest still drew the most enthusiastic viewership, according to TiVo's annual audience measurement of the big game. - http://finance.lycos.com/home/news/story.asp?story=46716865 http://www.tivo.com/5.3.6_sb.asp TiVo Super Bowl viewership http://www.tivo.com/biggame

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