TELECOM Digest OnLine - Sorted: Consumers Cool to 'Bundles' / Some Find That Cable, Internet


Consumers Cool to 'Bundles' / Some Find That Cable, Internet


Monty Solomon (monty@roscom.com)
Fri, 24 Mar 2006 09:10:55 -0500

Consumers cool to 'bundles'
Some find that cable, Internet, telephone packages are a tangle

By Washington Post | March 24, 2006

WASHINGTON -- Lori Mabry thought she was getting a good deal by
putting all of her home communications in the hands of one company.

Two years ago, the Lanham, Md., resident turned to AT&T for a package
of services including local and long-distance phone and high-speed
Internet, saving at least $50 and the hassle of writing three checks.
But when she tried to replace the Internet component of her package
with another company, the deal fell apart, and Mabry wound up
disgruntled.

Big telecom and cable TV companies say such 'bundles' of service are
the way of the future, and the concept is driving huge corporate
mergers that are remaking the consumer marketplace. But customers have
been slow to pick up on the notion, and those who have, such as Mabry,
sometimes find the reality has yet to match the vision.

http://www.boston.com/business/technology/articles/2006/03/24/consumers_cool_to_bundles/

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